"Corporate Gifts Good Business Idea"

By C.W. Wyatt

Incentive gift rewards get the job done. Employees are motivated. Customers are acquired and retained.

But there is a problem.

The Incentive Gift Challenge:

Incentive reward programs require thought and planning.

1. Large bulky corporate gifts i.e. golf clubs, luggage, may physically challenge certain employees charged with managing your incentive program. Storage space may also be a concern.

2. The gift's universal appeal needs to be considered. Despite golf's popularity, Golf clubs and bag may not appeal to all employees.

3. Incentive gifts should be visually appealing to the targeted employees. In other words, there has to be a wow factor. I'm not talking about cost; but a certain intangible, best described as cool, or hip. (I'm giving away my age, here!)

4. Because an incentive program is an indirect profit source, you'll want to minimize the cost of acquiring/storing gifts, and administrating the program. Managing the program requires time, yours or a staff member. Time is money.

5. Your corporate gifts must be easily acquired. They should be fairly standardized. They should require minimal physical handling, and storage.

6. Lastly, your corporate gifts should be what your customers/employees want!

What Gifts do Customer/Employees Want?

Ah! therein lies the rub! Because, even on a personal level, giving appropriate and desired gifts is difficult. How many personal gifts have you received you didn't like, or couldn't use?

Your corporate gift has to succeed as a personal gift. Yet, it also carries the baggage of accomplishing your business goals.

For years businesses have gifted a variety of items with uneven results. Recently, retailers invented the gift card.

The gift/card is wildly popular with consumers because they're easy. Given as an incentive, gift cards are almost a no brainer because their administrative cost is low.

Unfortunately, Gift cards offer poor value to consumers. One reason is the cards 'redeem by dates'. Printed in tiny letters on the card, the redeem by date if missed, renders the gift worthless.

Imagine giving a Xmas gift card to your best customer, only to have her discover it needed to be redeemed a few weeks after Xmas!

Another reason are fees added by retailers that require the receiver to shell out more money just to get your gift. No wonder retailers love gift cards. But they're a bad deal for consumers.

Selecting the perfect business gift has been a contintual problem, until now.

Technology Changes Shopping Rituals

The internet has been compared to the industrial revolution. In just one decade, it has changed the way we work, play, do business, and shop.

Corporate Gift shopping used to mean:
• Staff physically going out to gift shop
• Or shopping out of a printed catalog (which is mailed),
• Or bringing in sales reps.

Down time was inevitable.

The ideal Corporate Gift Solution Is:

1. cost effective requiring little or no space to manage
2. extremely easy to administer in terms of employee handling
3. visually appealing (the wow factor)
4. precisely what your customer - employee wants
5. coordinated online, saving time and money

One product seems to be a near perfect Corporate gift. That is "The Ribbon Gift/Album Collection." Distributed by Amway - Quixtar, Inc , the Ribbon Collection makes incentive gifting easy.

Give your recipient a handsome gift/album from which they choose gifts and order online.

Each gift ships directly to the recipient's home. Staff time is limited to administering the program rather than handling - storing - securing gifts.

Corporate gift solutions are not all equal. With "The Ribbon Gift/Album Collection" you can manage even a large scale incentive rewards program in house.

• Ribbon Gift Collection catalog gift card/album is ideal for Corporate Clients. Click here to see, "How Ribbon Works Video".  

• What makes the Ribbon Gift Collection unique is the recipient chooses his/her own gift. Self selection means no worries your gift will be appreciated. And if appreciated, your gift accomplishes your business goals.

• Ribbon gift Collections are available in values of: $25, $50, $75, $100, $200, $250, $500, $750.

How does it work?

• You give, for example, a Ribbon Gift Collection valued at $250. In the album are about thirty items, each valued at $250.

• Recognizable brands include: Bose, Waterford, Craftsman, Dooney & Bourke, Cuisinart, G.E., Kitchen Aid, Nike, Sony, and many more.

• Your receiver orders online from Amway/Quixtar's secure server and their gift is sent directly to their doorstep. You save time and gas. The receiver saves time and gas. It's a really clever idea.

The Down Side:

There's a bit of a downside to this particular gift solution. When your receiver gets your gift card/album, they must use information in the gift/album to go on line to redeem their gift. In effect that requires the recipient to have computer access. The gift is then shipped directly to your receiver from Amway/Quixtar.

Even though receiving the Ribbon Collection Gift requires internet access; it sure beats going to the mall.

The key to effective incentive giving is the corporate gift, itself. A gift that's difficult to adminsiter defeats the plan before it starts. Your business gift has to work as a promotional item and be cost effective to administer; store securely - compactly; and yet be very portable.

As a good manager, you owe it to yourself to get more information on this very unique gift idea. Why? Because there's no better gift, than the gift of choice. Don't you agree?

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Sample Gift Album

Click Here for Detailed Gift Information