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For some, Multi Level Marketing (MLM) is the Holy Grail of business. For others, Multi Level Marketing (MLM) is a
legalized crime wave. In truth, MLM is a business model that is as good or as bad the people in it.
MLM means multi-level marketing. MLM is also called network marketing, direct selling, and referral marketing.
MLM is simple: Have you ever seen a movie, then told a friend to go see it? Now, suppose the studio that made the film sent you a
check for your recommendation?
Instead of paying sales employees, MLM companies pay people who use and recommend their product/service.
MLM sales people, also called Distributors, Representatives, Associates, or Independent Business Owners (IBO's), tell people
they know, about products and services during the course of everyday normal conversations.
It’s the business of word of mouth (WOM). And, whether you like it or not, you’re already in it! You just aren’t getting
paid for it.
What kind of people do this?
The Multi Level Marketing business is now around fifty years old. It generates more then 30 billion per year in revenue
in the United States, and 100 billion worldwide.
This money is being produced by: (1) housewives never in business before (2) college students with no thought of being in
business (3)retirees who worked for a salary all their lives and then got into their own business (4) business people who find that, frequently,
MLM is a better business than what they were doing.
And it’s done without the headaches of traditional business ownership. You have no employees, no payroll, no store rent, no fixed
territories.
A traditional franchise offers turnkey operation – complete with manuals, instructions, and training; Multi Level
Marketing companies do the same.
It’s a ready made business, complete with products, services, policies and procedure and training. All for a fraction of the cost
of a standard business.
What people say about Multi Level Marketing:
According to Fortune Magazine, MLM is an “An investor’s dream… The best kept secret of the business world…A industry with steady
annual growth, healthy cash flow, high return on invested capital, and long term prospects for global expansion.””
Former President Bill Clinton said, “Your industry promotes core values all around the globe and gives people the chance to make
the most of their lives.”
Former British Prime Minister Tony Blair declared, “It's a tremendous contribution to the overall prosperity of the
economy.”
There are 13 million Americans and 53 million people worldwide in MLM. MLM has grown more than 91 percent in the last
ten years
Each week about 175,000 people in the United States, plus more than 300,000 around the world get involved with MLM. Yet despite,
phenomenal growth, far less than one percent of the world’s population are direct sellers. This number suggests that the MLM industry
has just scratched the surface of what looks like limitless potential.
Distinguished economist and best selling author Paul Zane Pilzer predicts 10 million new millionaires will be created in the
Untied States between 2006 and 2016. This is more than double the previous ten years. Specifically, Pilzer states that many of these new
millionaires will be from the MLM industry.
The business world has begun to take notice of multi level marketing.
The founder of Virgin Records and Virgin Atlantic Airways and one of the richest men in the world, owns Virgin Cosmetics Company,
a leading cosmetics firm in Britain, which is a MLM.
Other companies like Time Warner and Citigroup have begun multi level marketing companies.
David Bach, a financial planning consultant and expert who has appeared on the Oprah Winfrey show; as well as Stephen Covey,
author of 7 Habits of Highly Effective People, each have commented on the enormous potential of MLM - multi level marketing.
The Multi Level Marketing business is now around fifty years old. It generates more then 30 billion per year in revenue
in the United States, and 100 billion worldwide.