XELR8

Available Only in North America

Colorado nutritional foods and supplements marketer VitaCube has unveiled a new corporate identity and product branding strategy under the name of XELR8. The move represents a new phase for the company, which was founded in 2000 and began marketing its formulations through retail stores, health clubs and personal trainers in 2002.

The company's meal-replacement systems, sold under the XELR8 brand, contain vitamins, minerals, and other nutritional supplements designed for professional athletes and weekend warriors alike. In addition to vitamin-packed meal-replacement systems, it also offers energy shakes, protein powders, and wellness support packs. XELR8 is endorsed by amore than 350 professional and ex-professional athletes

The many endorsements by successful athletic stars may be a first for a multi level marketing business opportunity. XELR8 also joined the energy drink fray with the introduction of Bazi.

Costs: $35.00 Annually

Location:
480 S. Holly St. Denver, CO 80246

Longevity:
Founded in 2000 as VitaCube, changed name Sep 27, 2005 to XELR8.

Ownership:
XELR8 Holdings Inc.; publicly owned - symbol is BZI (American Stock Exchange).

Pros:

1. Founder A.J. Goldberg, considers XELR8 a ground floor business opportunity. XLER8 has created an unusal buzz and excitement about it's product line by partnering with high profile athletic stars such as Olympian Briana Scurry and Denver Bronco's football Coach, Mike Shanahan.
2. Public ownership provides information about the company that is generally not available in a privately owned company. This helps in monitoring a new multi level marketing start up.
3. The company has a range of products that should appeal to people interested in maintaining their bodies; like baby boomers, and weekend warriors. The products and pricing offer enough value to potential customers to allow an IBO who so desires to not recruit, to still be profitable just selling product.

Cons:

1. Although XELER8 has dozens of high profile current and retired professional athletes endorsing it's products, there's no guarantee that a company (In it's present form as XELR8) less than three (3) years old will survive. New MLM start ups have a horrendous under five year failure rate.

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